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La publicite dans les jeux video.New 9783841730169 Fast Free Shipping<|
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Located in: South East, United Kingdom
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eBay item number:296181766911
Item specifics
- Condition
- PublishedOn
- 2014-03-04
- Title
- La publicite dans les jeux video
- ISBN
- 9783841730169
- Publication Year
- 2018
- Type
- Textbook
- Format
- Paperback
- Language
- French
- Book Title
- La Publicit Dans Les Jeux Vid O
- Item Height
- 229mm
- Publisher
- Omniscriptum
- Topic
- Literature, Marketing
- Item Width
- 152mm
- Item Weight
- 95g
- Number of Pages
- 56 Pages
About this product
Product Information
Depuis d j quelques ann es, le march du jeu vid o volue de mani re impressionnante. Le nombre d'utilisateurs ne cesse de cro tre. Les publicitaires ont vite compris l'importance que va prendre ce nouveau m dia dans les ann es venir. Les possibilit s d'interactivit et de ciblage sont immenses. Des soci t s sont d j capables de modifier en temps r el le contenu de panneaux publicitaires dans un jeu en fonction de l'utilisateur. On parle de publicit s dynamiques. Il en existe d'autres types. Insertion publicitaire signifie fonds suppl mentaires pour les diteurs. Ceux-ci devront veiller ne pas en abuser pour ne pas alt rer la qualit de leur production. Le jeu vid o est aussi le seul m dia o les utilisateurs peuvent tre demandeurs. En effet, lorsqu'elles sont bien int gr es, les publicit s augmentent le r alisme et favorisent l'immersion. A travers cet ouvrage, vous d couvrirez un tat des lieux du march de la publicit en jeu, une mise en garde concernant les risques de cette pratique sur les jeux et les joueurs mais aussi une vision d'ensemble des opportunit s que ce m dia, encore trop m connu, peut proposer aux annonceurs.
Product Identifiers
Publisher
Omniscriptum
ISBN-13
9783841730169
eBay Product ID (ePID)
233123330
Product Key Features
Book Title
La Publicit Dans Les Jeux Vid O
Format
Paperback
Language
French
Topic
Literature, Marketing
Publication Year
2018
Type
Textbook
Number of Pages
56 Pages
Dimensions
Item Height
229mm
Item Width
152mm
Item Weight
95g
Additional Product Features
Series Title
Omn.Univ.Europ.
Item description from the seller
Business seller information
Value Added Tax number:
- GB 724498118
Seller assumes all responsibility for this listing.
eBay item number:296181766911
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Item location:
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Seller Feedback (2,829,616)
a***e (28)- Feedback left by buyer.
Past 6 months
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This book arrived with another one on which I've already commented, so I give the same comment here. Excellent ebayer. The product arrived on time and was in the condition described. It was also a hardback book, whereas I thought I had ordered a paperback. It was excellent value for money as a paperback and so it is many time more than that as a hardback. Thank you Baham Books, excellent service all round.
r***r (63)- Feedback left by buyer.
Past month
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Item just as described. Quick Delivery. Well Packaged. Great Price. Brilliant Seller. Great Communication
e***l (261)- Feedback left by buyer.
Past month
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Item just as described. Quick Delivery. Well Packaged. Great Price. Brilliant Seller. Great Communication
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